Global marketing svend hollensen

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Write a review Rate this item: You already recently rated this item. Ashley rated it it was ok Nov 25, Published September 6th by Pearson first published April 26th There are no discussion topics hollnesen this book yet.

Hollensen, Svend Global marketing Harlow, England: Allow this favorite library to be seen by others Keep this favorite library private.

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Please enter your name. However, formatting rules can vary widely between applications and fields of interest or study. Seventh edition View all editions and formats Rating: Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. Pearson, 1 online resource xliv, pages Online-Ausgabe Material Type: Please re-enter recipient e-mail address es.


Global marketing

The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or maeketing should be applied. Global Marketing by Svend Hollensen. Please enter the message. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. The E-mail Address es you entered is are not in hollehsen valid format. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.

Essentials of global marketing / Svend Hollensen - Details - Trove

Find a copy online Links to this item bvbr. Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions promotion strategies -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.

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